CSHL scientists have discovered hydrogen sulfide — the flammable, toxic gas associated with the smell…
Month: December 2011
Mothers’ weight before and during pregnancy affects baby’s weight
Both pre-pregnant weight (body mass index) and weight gain in pregnancy are important predictors of…
From teddy bears to iPhones, we overestimate what others will pay for goods
Compared to what they would pay themselves, most consumers overestimate what others are willing to…
Holiday shopping: Why does rubbing elbows turn consumers off?
Although holiday sales and events try to drive as many customers to retail stores as…
Elephant seal travels 18,000 miles
Scientists tracked a southern elephant seal for an astonishing 18,000 miles — the equivalent of…
Commercial or communal: Why is outsourcing taboo for churches and pharmaceutical companies?
Consumers hold churches and pharmaceutical companies to different moral standards than other organizations, according to…
Do consumers prefer brands that appear on their Facebook pages?
You are likely to identify with a brand that advertises alongside your personal information on…
Why does stating your intention lead you to purchase your favorite brand?
If you say you’re going to buy something, you’re more likely to do it. But…
Online brand comments: How do they affect consumer decisions?
Consumer reactions to online comments depend on the number of comments and the reader’s orientation…
Nostalgic consumers are more likely to give to charity
Nostalgia, a sentimental longing for the past, can boost donations and help drum up volunteers,…