Month: July 2013

Communication channels such as Facebook may be leading consumers to discuss more interesting products, according…

Why women tend to accumulate fat in the stereotypical “pear” shape, with more fat in…

Increased use of digital communication is causing consumers to lose their inhibitions and “overshare” online,…

Consumers are more likely to search for alternatives when they are given only one option,…

Companies that empower consumers by involving them in important processes such as product development shouldn’t…

Consumers set high prices when selling their possessions because they feel threatened, according to a…

Brands do not necessarily need to present a clear, well-defined image in order to appeal…

The ability to pay attention to relevant information while ignoring distractions is a core brain…

Researchers tested 100 samples from water wells in and near the Barnett Shale natural gas…

Despite being much-maligned, materialism is not always bad for consumers. Loneliness may cause materialism, but…