Whether you want to create short commercials, full-length infomercials, teaching/training pieces, entertainment with a message or testimonials, the technology and skill you need is easy to acquire. While there are now plenty of folks willing to grab a big chunk of your cash to show you how, you can do a bit of your own research and weed out the “overpromise and underdeliver” types yourself. You’ll need to understand the basics of why you should use video, common mistakes in making one, cameras, lighting, microphones, composition and editing.