One of the newest and most effective ways in which an individual is able to market their product or service online is via web video. The obvious comparison is the similar attention received from television- we are drawn to moving imagery over static imagery. Web video is effective, inexpensive and catches the attention of the viewer whether they mean to be engaged or not. Some people are able to watch commercials without focusing on them too much, until a particular commercial catches their eye. This is such an effective concept on TV that many people were able to see how to use it to their advantage. As the internet began to take off and technology improved, people were able to offer web video on their websites. This was seen as very cutting edge for a while. Eventually, however, like all technological advancements, improvements came along and suddenly things stepped up a little more.