Google Inc. will not use advertising to support its new Internet health service, CEO Eric Schmidt said Thursday in the search company’s first detailed public comments about a venture raising concerns among privacy advocates.
Schmidt said the service was merely a platform for users to store their medical information. It will be an open system inviting third parties to build direct-to-consumer services like medication tables or immunization reminders. But Schmidt emphasized no data would be shared without the consumer’s consent.
“Our model is that the owner of the data has control over who can see it,” Schmidt said at the annual conference of the Healthcare Information and Management Systems Society. “And trust for Google is the most important currency on the Internet.”
Schmidt described the service as helping doctors and the increasing numbers of patients who use the Internet for their own medical research. He said surveys show more people trust what they find online than what they hear from physicians, and the service will give people control over their own health.
For example, they will be able to store X-rays taken at any number of facilities all on one online account, accessible from any computer.
The company is testing the service with about 1,370 volunteers at the Cleveland Clinic, a not-for-profit medical center. The service is not yet available to the public, and Schmidt wouldn’t say precisely when it will be. However, he said the company was working hard to release it soon.
“The current trial is a couple of months. It seems to be doing extremely well in its first week,” he said.
The interface demonstrated at the conference has menu sections for several areas: health notices, drug interactions, health conditions, medications, allergies, immunizations, procedures and test results. It connects the user with online research published about any condition they might have and notifies them…