Pure Digital Technologies has rolled out the latest member of its popular Flip Video family of camcorders. Available from online outlets such as Amazon.com for $179.99, the company’s new Flip Video Mino ships with Mac and PC software to edit and share videos, with links to post content at MySpace, YouTube and other social-networking sites.
“For the millions who share their lives online every day, it’s more than a camcorder — it’s a fun tool for communicating and creatively expressing themselves,” said Pure Digital CEO Jonathan Kaplan.
The Right Strategy
The pocket-sized Mino, which measures 3.94 x 1.97 x 0.63 inches, improves upon its predecessors by sporting an internal lithium-ion battery that recharges over any USB connection to a PC or laptop. The Mino also incorporates 2GB of internal flash memory, which is sufficient for storing up to 60 minutes of video at VGA resolution.
Though camcorder capabilities have been converging into high-end mobile phones and feature-packed digital cameras, Creative Strategies analyst Ben Bajarin thinks Pure Digital’s focus on making video capture painless is the right strategy.
“The general premise of Pure Digital’s strategy is that people will want to capture video, transfer it to a computer, and then send it to others or upload it right onto the Web and in good quality,” Bajarin said. “It may be convenient at times to use a camera phone to capture video, but more often than not these devices are only good at performing certain tasks. So there’ll continue to be a market for specialized devices.”
Main Claim To Fame
One of the reasons for Pure Digital’s success has been the simplicity the company’s products offer in the areas of sharing and capturing video content, Bajarin noted. “Consumers are going to gravitate to anything that makes that process easier and more affordable,” he said.
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