For the last few years, it’s been easier to sack New England quarterback Tom Brady than to get the National Football League thinking about a more progressive Internet strategy. “They’ve been very dictatorial about the amount of content you can put on your Web site,” Gartner Digital Media Analyst Allen Weiner told the E-Commerce Times. Other sports leagues have run laps around the NFL with their digital offerings. Then again, the New York Giants found a way to introduce Brady to the turf during the Super Bowl.
