Not long after Joichi Ito uploaded a photo he had taken of Internet pioneer Vinton Cerf to the online encyclopedia Wikipedia last year, he noticed something odd. Most of the Internet luminaries and technology gurus who had write-ups on Wikipedia had poor-quality photos or none at all. It wasn’t just that. “I realized that some famous people have no free photos online,” says Ito, a U.S.-educated Japanese venture capitalist and co-founder of Digital Garage, a Tokyo Net startup incubator.
Ito decided to do something about it. Last May he started turning his Leica and medium-format cameras on practically anyone he met on his travels. Ito spent half the year crisscrossing the globe for meetings and conferences, and within months he had a trove of thousands of images: from O’Reilly Media founder Tim O’Reilly, Wikipedia co-founder Jimmy Wales, to film directors George Lucas and J.J. Abrams [of Cloverfield and Mission: Impossible III fame]. There were even shots of Ito’s own sister Mizuko and other family members.
Now he plans to publish them in a book, titled Freesoul. But Ito doesn’t expect to profit. In September, when the book goes on sale on Amazon, Ito will give away the photos online. Anyone will be able to download, re-use, republish, or remix the photos for free; Ito only asks that they credit him for the originals. He thinks more people will download the photos than buy the book. “If we sell a couple thousand copies [to recoup the costs], that’s fine,” says the boyish 42-year-old Ito.
Giving it Away on the Internet
Ito isn’t just some amateur shutterbug with an altruistic streak. In April he took over as the head of Creative Commons, a nonprofit organization that offers copyright licenses for creative works. Creative Commons is the brainchild of Stanford law professor Lawrence Lessig. He started it…