After Tuesday’s launch of the new MacBooks, Steve Jobs, Tim Cook and Phil Schiller sat on high stools on stage to answer questions. Asked about Blu-ray, Jobs said, “You know, Blu-ray is a bag of hurt.” That’s probably more of a positioning statement for Apple products and strategy than a real indictment of the Blu-ray technology, and therein lies a problem. Brad Brooks, Microsoft’s corporate vice president, Windows Consumer Product Marketing, made at least one good point in his “Apple tax” extravaganza.
