In the current US election, I would argue the winner actually will benefit from the excessive negative campaigning done by his opponent, who sacrificed trust and in many cases implied the U.S. voter was too stupid to go to the Web and look things up. The well-executed Mac vs. Windows ads, while at least funny and entertaining, drifted from solid hits to outright hypocrisy as Vista was improved and Apple seemed unable to remember its own advantages. Hint: As a percentage, Apple’s ratio of marketing dollars to development dollars leads the industry.
