In another move to gain traction in the enterprise, Google on Thursday launched a new feature to help businesses that use its Site Search service instantly add and update Web pages.
Google Site Search serves all Web site content as search results with the aim of offering relevant and comprehensive coverage of a Web site. Google does this by creating special indexes that supplement pages already searched by Google.com.
“Customers today demand speed. Waiting around is so, well, yesterday — as so many of the things we used to have to wait for are now at our fingertips online,” said a blog posting by Google’s Nitin Mangtani and Tom Duerig. “For a business running their own Web site, this means that visitors who turn to search expect to have access to the newest products, pages and announcements a site has to offer.”
Introducing On-Demand Indexing
That’s why Google launched what it’s calling On-Demand Indexing for Google Site Search. The Google duo likened On-Demand Indexing to a turbocharger for Site Search, ensuring that the newest pages appear in search results on a company’s Web site fast.
“Whether you’re promoting a new line of products, sharing breaking news or reports, or updating your site in time for the holiday season, On-Demand Indexing puts businesses in control with an ‘Index Now’ button, giving them the flexibility to quickly update search results whenever they have new content to update or add,” wrote Mangtani and Duerig.
Google Site Search builds on the Google Custom Search Engine by adding business-integration features, the option to turn off ads, and a more customized look and feel, along with e-mail and phone support.
Google hosts Site Search on its network, as opposed to the Google Search Appliance, which was designed for companies that want to keep search services contained to their own data…