Apple loves it when its channel partners sell lots of Apple products. Everyone makes money. However, in tough economic times, as each partner seeks to squeeze out a profit on Apple’s famous brand, Apple’s first reaction could be to grab some of that profit for itself instead. Apple has always had an uneven relationship with its channel partners, in my experience. On the positive side, Apple’s retail stores have led the way, set the example, and created a consistent, international sales focal point for Apple’s clear advantage.
