Google on Monday announced a new option that lets AdWords advertisers show text and image ads formatted for PCs and laptops on Apple’s iPhone, the T-Mobile G1, and other mobile devices with full Web browsers. What’s new is that advertisers no longer need to format ads and related Web pages for those mobile devices.
Advertisers can still deliver mobile-specific calls to action and reach mobile searchers. The ads are already running on the iPhone and G1.
Tweaking AdWords for Mobile
“Recently, the Google mobile team launched new results pages formatted specifically for the iPhone,” Alexandra Kenin, product marketing manager for Google’s Mobile Ads team, wrote on the company’s mobile blog.
“Now, advertisers will be able to display ads exclusively on these mobile devices, create campaigns for them, and get separate performance reporting,” Kenin said. “If you prefer not to show your [regular] ads on these phones, you can opt out and show ads only on desktop and laptop computers.”
Advertisers who want to target ads for the iPhone and G1 can go to the campaign settings tab in an AdWords account. Next, select “iPhones and other mobile devices with full Internet browsers” for the “Device Platform” option under “Networks and Bidding.”
Kenin noted that for advertisers already running Google’s mobile ads, this new option will not affect current campaigns. Advertisers can still create mobile ads that show up on other mobile devices. But now they have one more option.
“As additional devices that use full browsers enter the market, your ads will show on those phones, too,” Kenin said. “If you currently have an AdWords campaign running, by default your campaign will show ads on desktop and laptop computers, as well as iPhone and G1.”
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