Florida-based Imation used the International Consumer Electronics Show in Las Vegas to launch a touchscreen portable media player called the TouchMP, as well as some other audio accessories.
Memorex, the brand behind Imation’s products, developed the 8GB TouchMP so that consumers could share photos and videos with friends. The TouchMP connects consumers to video and audio with portability, according to the company.
The TouchMP features a 2.8-inch color display and touchscreen LCD with 320×240-pixel resolution that supports full-screen photo views and album art to go with a user’s playlists.
“A custom user interface makes it easy to navigate and quickly enjoy media files no matter what type of content you are playing,” said Jessica Walton, Memorex global brand director at Imation.
Video is played in Windows Media Video, MPEG-4, Audio Video Interleave, and MP4 formats, and audio is played in MP3, Windows Media Audio, and Waveframe Audio formats. Photos are in JPEG formats.
When, and How Much?
Software included with the TouchMP allows people to use other types of audio and video files, and a rechargeable battery lasts up to 50 hours with audio and three hours of video playback. Imation engineers also had readers in mind and added support for Audible audio books.
Retailers will have the TouchMPs on their shelves in March and are putting a $99 price tag on the device.
“The TouchMP has been very well received,” said Jamie Ernst of Imation. “The design, full features and performance and the $99 price point were very appealing.”
iPod Accessories
Imation also showed off its entire line of iPod-compatible accessories.
Memorex showed attendees its new Memorex MI9490 Hi-Fi CD Sound System for the iPhone and iPod, which comes with 30 watts of sound, according to the company. The dock comes with a CD player, digital FM radio, and a remote. The product is…