Both Steve Jobs and Apple are unique — well, almost — in the technology market. Most companies spend their money on lots of product choices and hope to hit a sweet spot for a customer; Apple spends its money on marketing and design and drives customers to the sweet spot it creates. Most CEOs focus on financial performance, investors and big customers; Steve Jobs focuses on design, product presentation and driving employees and suppliers like cattle, leaving the traditional CEO roles largely to others. Apple and Steve Jobs are deeply intertwined.
