The App Store has become a place of innovation for developers who want to showcase their work while making money, a place to find amusing apps — and a place that just might make your life easier.
Apple is featuring its most recent convenience applications in two new advertisements on its Web site called Fix and Check.
The Cupertino, Calif.-based company spotlights three applications designed to make your life run more smoothly in its Fix advertisement, and three more convenience apps in its Check ad.
It’s the right time for Apple to highlight its slew of convenience applications, analysts say.
“Applications help to refresh and enhance your device, and the App Store is going strong at the moment,” said Carolina Milanesi, research director at Gartner. “The iPhone has shown consumers that they can use applications to refresh and keep their device current.”
Tips, Taxis and Timely Updates
The Fix ad showcases three applications that help fix problems. The Rocket Taxi app uses the iPhone location to find nearby cab companies from a list of 17,500 companies found both domestically and in other countries.
For those iPhone owners who want to measure and find just the right level, Apple has introduced the MultiLevel application, which turns an iPhone into a level with three choices of levels: A surface level, a bubble level, and an inclinometer.
Apple wanted to be sure its iPhone users know just how much to tip restaurant servers, and has included the Tipulator app, which can be used to calculate a tip and split the check with others.
Apple’s Check ad focuses on a trio of applications that help users “check up” on things. Snow Reports helps track snow conditions, while Lose It is a weight-loss application developed by FitNow.
Finally, G-Park, developed by PosiMotion, helps pinpoint where you parked your car….