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January 30, 2009

Amazon’s Amazing Fourth Quarter Outpaces eBay

Online retailer Amazon.com has good news for the tech sector at a time when technology businesses are cutting profit forecasts, announcing massive layoffs, and eliminating future investments.

The Seattle-based company reported solid fourth-quarter sales Thursday and said profits for the quarter surpassed the company’s estimates — showing that Amazon.com is passing rival eBay on the path to growth.

Net sales for the quarter increased 18 percent to $6.7 billion in the fourth quarter, compared with $5.67 billion in the same quarter of 2007. Not including the $320 million impact from year-over-year changes in foreign-exchange rates throughout the quarter, sales would have grown by 24 percent compared to the same quarter in 2007, according to the company. Income for the quarter was up nine percent to $225 million from $207 million a year ago.


Leading the Pack

Amazon used the economic conditions and recession to woo holiday shoppers by offering shipping promotions and low pricing. The strategy worked, and Amazon reaped the benefits of its biggest holiday season in history, according to Amazon CEO Jeff Bezos.

Strong demand for the Kindle, Amazon’s electronic book reader, also didn’t hurt, according to Bezos, who said he was “grateful” for the demand.

In fact, as of Friday afternoon the Kindle was completely sold out “due to heavy customer demand.” Users, however, were encouraged to reserve a place in line by placing their order anyway.

While online auction house — and Amazon rival — eBay has had great success since its launch in 1995, this quarter it turned in the other direction.

eBay suffered from the recession with a bleak holiday season and quarterly revenue decreases for the first time in its history. eBay reported $2.04 billion in fourth-quarter revenue compared to $2.18 billion in the same quarter last year.

John Donahoe, eBay’s chief executive and president, said the holiday season…

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