Microsoft is offering a shiny new deal for its Xbox LIVE Gold subscribers — a little something extra to boost the game console’s value.
The Redmond, Wash.-based company is now offering a Deal of the Week to its Gold members in the form of weekly sales deals. To launch the new promotion for Gold members, Microsoft is offering its Braid game for 800 points or $10, a 33 percent discount from the normal cost.
Every gamer wins with Braid, according to Microsoft, because Braid is a 2-D game where the player never dies and never loses. Instead, the user faces difficult challenges by having to solve puzzles.
Boosting Subscriptions
Microsoft Xbox LIVE Gold is a premium membership that allows users to play games with others online. The membership, which costs $49.99 per year, gives users access to multiplayer games, gaming parties, feedback on performance, and a skill-matching feature that connects the best game and level for a gamer’s skill. It also offers Gold members who are users of Netflix access to movies.
Another feature of the Gold membership is early and exclusive access to add-ons, demos and trailers. The Deal of the Week promotion is an extension of this offering.
The software behemoth is pushing the idea of savings to its members, promising that its Deal of the Week promotions will be on Microsoft’s hottest titles, add-ons, Xbox originals, songs and other content.
Microsoft is using its Deal of the Week promotion to get gamers with a Silver membership to upgrade to Gold and to get new subscribers to sign up.
“With all the awesome, exclusive Gold-only benefits, do you really need any convincing?” Microsoft writes on its Xbox.com Web site. “Sign up for Gold and dig all that fun for a little over $4 a month for a 12-month subscription.”
“This all plays into basic marketing…