When an iPhone fan picks up a Windows phone, his or her first impression may go something like this: “It’s difficult to find various features, it’s kind of ugly, the hardware doesn’t quite match the software, and it’s generally user-unfriendly.” Vice-versa, when a die-hard Windows Mobile user picks up an iPhone, he or she might think, “This is a locked-up, inflexible platform designed mainly to get you to buy more stuff from Apple, like movies, music and apps.”