The growing popularity of Web-address shortening services like Bit.ly creates the potential for a bevy of broken links should one of the providers suddenly cease operations. Those providers are now teaming up with data aggregation and syndication services company Gnip to form a system for archiving link data. That way, the links would keep working, even if the shortening service itself doesn’t. The development comes less than a week after link snipper Tr.im decided to cease operations — though it later reversed course.