You almost have to feel bad for Microsoft. The software maker isn’t known for hip marketing tactics, and now that a Windows 7 video has hit it big online, people are laughing at the company, not with it. Few details for the launch of Microsoft’s next PC operating system have been made public, though it’s a safe bet Oct. 22 won’t feature acrobats climbing buildings and unfurling banners in New York, as was the case for Windows Vista in 2007. One thing we do know is that Microsoft hired House Party to bring the Windows 7 buzz into living rooms around the world.