If I had my way, I would encourage Verizon Wireless to invest in both hologram technology and more “Star Wars” film rights. That would allow the carrier to hire an Alec Guinness lookalike who could pop up in 3-D visions in Verizon stores across the country, wave his hand over racks full of Motorola’s new smartphone, and in full Obi-Wan Kenobi drag intone the words, “these are the Droids you’re looking for.” Ohhh-kayyyy, so maybe it’s a good thing I’m not in charge of Verizon marketing.