On Tuesday, Clicker Media officially launched a programming guide to Internet television. Clicker.com is billed as an unbiased resource for navigating all broadcast and broadcast-quality programming online.
Clicker Media said Clicker.com offers a hub where consumers can discover what programming is available online and where to watch it. In all, Clicker.com indexes more than 400,000 full episodes from more than 1,200 sources and in more than 1,200 categories.
Clicker also catalogs more than 30,000 movies from Netflix Instant Streaming and Amazon Video On Demand and more than 50,000 music videos from more than 20,000 artists. All this represents a 33 percent increase in content coverage since the site made its beta launch in September.
Mountains of Digital Programs
Jim Lanzone, founder and CEO of Clicker Media, said the last era of television was simple to navigate in retrospect. That, he said, is because shows came on at specific times and viewers had a schedule laid out in a neat grid. All that has changed.
“Even the growth from three TV networks to 150-plus cable channels was nowhere near as dramatic as today’s changes toward a world of nearly infinite video on demand, scattered among thousands of online destinations,” Lanzone said. “Helping viewers navigate this new landscape, to discover what’s on online and where to find it, is the singular need Clicker was built to fulfill.”
At its core, Clicker.com is a browsable directory of programs by title, category, popularity, air date, and network. Consumers can leverage the on-site search engine to find a specific show or video. They can also build a Clicker Playlist to track which episodes of their favorite shows they’ve watched, set season passes for high-priority content, and receive alerts when new content becomes available.
Clicker.com also offers an entertainment guide — from charts of most-popular shows and episodes by category to…