Physorg: In recent decades, a new global middle class has exploded, with a total population exceeding one billion people. A new study in the Journal of Consumer Research explores the consumption attitudes of some of these members of the “new class.” “Our primary interest with this new class concerns climate change,” write authors Tuba Üstüner (Colorado State University) and Douglas B. Holt (University of Oxford). “Many pundits and marketing experts claim that these consumers seek to emulate …