No one denies that well-written, well-organized content adds untold value to your website, especially when you are trying to run a business. But keep in mind that when making the sale is your primary objective, your customers do not all necessarily respond to the same stimuli. Basically, there are analytical learners and there are visual learners. There are those who don’t mind taking the time to read over what you have to say and spend a little longer considering their decisions.