Samsung is vying for attention at the CTIA Wireless 2010 show in Vegas this week with the unveiling of the Galaxy S smartphone. Samsung is positioning its latest mobile device as making consumers’ lives more convenient.
JK Shin, president of Samsung Electronics’ Mobile Communications Business, announced the global launch of the Android-powered Galaxy S during his keynote speech at CTIA on Tuesday. Shin also outlined the company’s vision for the democratization of the smartphone: To make smartphones available to everyone regardless of cost, need, lifestyle or geographic location.
“The Galaxy S is a very ambitious device. Clearly the news out of CTIA yesterday was Android wars. You have the Galaxy S and then about an hour later you had HTC delivering the EVO 4G,” said Michael Gartenberg, a partner at Altimeter Group. “The excitement around the Galaxy S was somewhat diminished by the HTC announcement, as to which company had the title of best Android phone, at least for this 15 minutes in time.”
Wireless Integration Features
The Galaxy S four-inch display promises less reflection and more viewing options with fast touch response. A technology called mDNIe, or mobile Digital Natural Image engine, is incorporated into the phone. This is the same technology used in Samsung’s LCD and LED TVs and offers sharp viewing of photos, videos and e-books.
Samsung designed the Galaxy S with an immersive, integrated consumer experience in mind by offering access to popular services and technologies. The Galaxy S offers wireless integration with other devices, such as notebooks, TVs and cameras, and lets users tap into social-networking sites quickly through a social hub.
Of course, since the phone is Android-based, consumers can also tap into the Android Market, as well as use Google mobile services like Google Search, Gmail and Google Maps.
A Flood of Android Devices
Other key features of Samsung’s…