IUGO Mobile has used Apple’s iPhone to dial up a measure of success with its smartphone-based games. The development company was the first gaming outlet to get its own featured section on the iTunes for PC Store. IUGO’s games are used for demo purposes in Apple Stores, and “Toy Bot Diaries” was part of the montage of games used in the first iPod touch gaming-centric TV commercial. When the ad came out, however, it wasn’t Apple that let IUGO Director of Business Development Sarah Thomson know that the game would soon be seen on TVs across North America.
