Complaints about Facebook’s privacy practices and policies have been building toward a new crescendo, with growing interest on the part of Congress and regulators, as well as a budding viral movement to quit the network. In an effort to cut through the din, Facebook founder Mark Zuckerberg decided to address his company’s attitude toward consumer privacy head-on in an editorial in The Washington Post. He gets it, Zuckerberg wrote. He promised that Facebook is developing new privacy controls “that are much simpler to use.”