Google gave its online advertising clients a new tool Thursday that gives them the ability to restrict their online marketing campaigns to the world’s top 1,000 web domains from Facebook on down, based on unique visitor numbers. Google said it launched the new Ad Planner 1000 filter in response to feedback from a number of customers running branding campaigns.
With Ad Planner 1000, the goal is to enable Google’s online advertising clients to only show their ads on the leading 1,000 web sites around the globe, noted DoubleClick Ad Planner Product Manager Sean Harvey. “This new feature will ensure that your ads reach a large number of users, but only on well-known sites best suited for branding goals,” Harvey wrote in a blog.
Web Site Leaders
With Facebook having generated 540 million unique web-site visitors and a staggering 570 billion page views in April alone, the social-networking site is doubtlessly high on the wish lists of many advertisers contemplating the launch of online media campaigns. Number-two Yahoo generated a respectable 490 million unique visitors, but its page views lagged far behind Facebook at 70 billion.
Microsoft’s top web properties Live.com, MSN and Microsoft.com had 370 million, 280 million and 230 million unique visitors, respectively. Rounding out the world’s top 10 were BlogSpot (230 million), Chinese web portal Baidu (230 million), and e-mail and messaging service qq.com (170 million). Though Wikipedia (310 million) and Mozilla (140 million) also made the top 10, neither web site currently accepts advertising.
Other popular web destinations include Bing and Adobe Systems, which were tied at 110 million unique visitors in April. Twitter and Ask.com made the top 20 with 96 million and 88 million unique visitors, respectively.
Google’s web-site performance rankings for April didn’t include any data for the company’s own web properties, such as the number of unique…