Adobe Systems and mobile-ad network Greystripe said Monday they are collaborating on rich-media interactive ads for deployment across the Android, iPhone and iPad platforms. According to the companies, their solution will let developers produce ads using Adobe Flash authoring tools — despite Apple’s ban on Flash.
The new technology converts Flash-based content in real time into HTML5 code that can be displayed directly by Apple’s Safari web browser on the iPhone, iPad and iPod touch. As a result, developers will be able to use Adobe Flash tools to create ad content in a way that satisfies Apple’s licensing requirements.
“This is a good solution and a fix to the problem for those sites that have Flash content and want to enable it for iPhone and iPad users,” said Al Hilwa, program director of applications development software at IDC.
Reducing Development Cost
Greystripe has maintained that its iFlash technology was compliant with the new terms in Apple’s iPhone Developer Program license agreement — specifically the clause concerning cross-compilers, noted Greystripe Director of Marketing Dane Holewinski last month in a blog.
“Our iFlash technology, which delivers ads into these iPhone applications as HTML5, is not a part of the application itself and so falls outside of this clause,” Holewinski wrote. “As always, advertisers only need to submit their existing Flash or HTML5 assets and Greystripe will do the rest.”
The close collaboration between Greystripe and Adobe will enable the companies to focus even more closely on giving brand advertisers and digital agencies the ability to retain full control over ad development while reducing the cost of creating separate ads in HTML5. Ad developers also will be able to choose between expandable banners and full-screen formats.
“We are committed to providing agencies the best tools and a consistent and ubiquitous Flash runtime to create digital ads and…