Independent: To avoid being ‘greenwashed,’ consumers cynical of corporate environmental claims can take a number of steps to ensure they are really buying ‘green.’ A major barrier in consumers trusting in so-called environmentally friendly goods is the fear of ‘greenwashing’ – essentially the practice of companies using misleading PR or marketing that creates an erroneous perception of their brands’ products as environmentally friendly. As a result of greenwashing, consumers are cynical or in …