Those phone rumors once again returned to haunt another Facebook announcement. For the last month or so, any time Facebook has had something new to present to the world, talk would again pick up about how the social networking site might one day decide to build its own cellphone, and the company would have to throw another bucket of ice water on everyone by saying “Uh, no” — this time in those exact words, in fact. But the latest announcement did have to do with mobile. Specifically, Facebook is shining up its various mobile apps, making them more or less equal in features and abilities.