The head of Google’s Android mobile operating software says the search company “bit off a little more than we could chew” with the sale of the Nexus One, a smart phone Google began selling online early this year but then stopped offering after similar devices powered by Android hit the market.
Speaking at the D: Dive Into Mobile technology conference run by the tech blog AllThingsD Monday evening, Andy Rubin said that Google Inc. figured that it could sell the phone over the Web and people would buy it as they already do electronics like digital cameras.
Google unveiled the Nexus One with much fanfare in January as a challenger to Apple Inc.’s iPhone. Made by HTC Corp., the phone was sold unlocked so users could choose their own service provider — either T-Mobile USA or AT&T Inc. in the U.S. — or they could buy it locked through T-Mobile. Mobile phones are commonly sold in Europe unlocked, and users pick a carrier.
Consumers didn’t flock to the phone, though. And two other carriers, Verizon Wireless and Sprint Nextel Corp., later decided not to sell the phone because they preferred other Android-powered phones. Google closed its online store that was selling the phone in May, saying it would rely on traditional retailers instead.
Rubin said Google’s big problem with the Nexus One was one of scale. For each wireless operator it worked with, it had to do things like set people up with phone numbers, perform credit checks and more, he said. The process was time consuming, and given that there are more than 150 carriers worldwide, it seemed like a better idea to focus on things like building newer versions of Android, he said.
Rubin said that the Nexus S, the follow-up to the Nexus One that Google and Samsung Electronics Co. unveiled Monday,…