Digital Trends – Bingâs use of Facebook data in its search results is nothing new â in October last year the two companies announced that search results would draw on the âlikeâ data of friends to personalize results, and then in February this year the two companies expanded the service to include more URLs â and now, in a blog post on Monday, Microsoftâs search engine announced plans to pay even more attention to what it calls the âFriend Effectâ.