Digital Trends – With the upcoming launch of Deus Ex: Human Revolution for the Xbox 360, PlayStation 3 and PC platforms, GameStop is starting up a program to sell digital versions of PC games within the physical locations of the company. While visitors to the GameStop can accomplish the exact same task on the website, customers interested in the game can apply store credit from trade-ins to the purchase of the digital title. This service is being powered by technology from a recent acquisition, Impulse Inc. The Impulse digital distribution platform is a response to the popularity of Steam as well as the move by Electronic Arts to sell games within a proprietary distribution system called Origin.