Digital Trends – Walmart-owned Vudu moved into third place for video streaming as reported by IHS today. In the first half of 2010, Vudu only had about one percent of the market, but leaps to just over five percent in the first half of 2011. This catapults Vudu over Amazonâs streaming service as well as video streaming on the Sony PlayStation 3. While Amazonâs market share slightly increase from 4 percent in 2010 to 4.2 percent in 2011, Sonyâs share plummeted from 8.2 percent in 2010 to 4.4 percent in 2011. Microsoft also lost market share on the Zune Video Marketplace on the Xbox 360 from 18.5 percent in 2010 to 16.2 percent in 2011. Sitting firmly in first place, Appleâs market share went up slightly by nearly one percent.