Parents who have not attended college are at a disadvantage when it comes to talking about higher education with their kids — yet these are the students who most need a parent’s guidance. A new approach developed by researchers may help solve the problem. “There is a common perception that low-income parents don’t care about college, but it’s not true,” said the lead researcher on the project. “The parents we worked with really wanted to be engaged in their kids’ educational pursuits — in fact they came to us and asked us for help.”