The sudden closures of big-box stores like Future Shop and Target may make it seem like online shopping is killing real-world stores. But shoppers are actually engaging in ‘web-to-store’ shopping — buying offline after comparing prices online.
The sudden closures of big-box stores like Future Shop and Target may make it seem like online shopping is killing real-world stores. But shoppers are actually engaging in ‘web-to-store’ shopping — buying offline after comparing prices online.