In a new study, brain activity in 50 smokers in Michigan was able to predict the outcome of an anti-smoking advertising campaign sent to 800,000 in New York, demonstrating the promise of neuroscience to inform and improve public health campaigns.
In a new study, brain activity in 50 smokers in Michigan was able to predict the outcome of an anti-smoking advertising campaign sent to 800,000 in New York, demonstrating the promise of neuroscience to inform and improve public health campaigns.