According to a study conducted by Harris Polls in May of 2006, consumers do not have a high level of trust in eCommerce sites. In the study, Harris measured “levels of trust” and found that only 5% of consumers have “a great deal” of trust in eTailers and over 50% of consumers do not trust eTailers at all or trust them very little. To address this growing trust gap, Comodo has announced the la