By Makiko Yamazaki TOKYO (Reuters) – Nintendo Co will make a big push into mobile gaming on Thursday with the launch of the popular Super Mario Bros franchise on the iPhone, a risky bet because users will need to pay upfront, at a time when the gaming market is getting crowded. A lot is riding for the Japanese company on Super Mario Run, which is being released in 151 countries and regions on Thursday U.S. Pacific Time for Apple Inc's iPhone. While investors are hoping Super Mario Run will be a hit for Nintendo, its decision to charge $9.99 for full access to the game may limit revenues and put its fate at the mercy of loyal Nintendo console-game fans.