A small software developer today plans to unveil a suite of applications — browser, camera, games and more — based on the new Google-endorsed operating system, Android.
A La Mobile, based in San Ramon, Calif., a start-up dedicated to Linux-based “open” systems for mobile devices, says the demonstration proves that Android can deliver on its promise of making it easier for consumers to get access to all sorts of applications.
The open nature of Android means, “There can be a lot more customization, reducing the cost of devices as well as development time,” says Pauline Lo Alker, A La Mobile’s CEO.
A La Mobile installed its applications on a smartphone from HTC, the Qtek 9090. They include: a Google browser, phone dialer for making voice calls, audio player, Google maps, camera, games, calendar, contacts manager, calculator and notes. A La Mobile plans to pitch this prototype — a first for Android, according to Alker — to handset makers.
HTC is among 34 companies in Google’s Open Handset Coalition, which aims to create a Linux-based wireless phone that makes it easy for consumers to use any application. A La Mobile, which isn’t a coalition member, is one of many hoping to get a piece of the Android pie, says John Jackson of Yankee Group.
Google has thrown its backing to the coalition, with the goal of extending its reach from the desktop into the wireless zone.
Andy Rubin, Google’s senior director of mobile platforms, says the coalition is on track to roll out an Android-based phone in the second half of this year. Only after the device is perfected and selling commercially, he says, will Google will release Android’s source code (technical data critical for manufacturers). “We want to get a couple of (Android) phones carefully and well-built with participation from Google first.”
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