In a first-of-its-kind study, researchers have provided new insight into blog readers’ online habits and experiences, as well as how they perceive their roles in blog-based communities. A better understanding of the reader-blogger connection could lead to new, advanced features that would enable richer interactions between the two groups. For readers, an installed add-on could enrich their experience by tracking blog habits of which they might not be aware. For bloggers, a logging tool could help them easily distinguish between different types of readers and allow them to better connect with audiences.