Samsung Electronics’ mobile unit hopes to bounce back this year, with expectations running high over its upcoming flagship Galaxy S8 smartphone, featured with a bezel-less and larger display.
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The new premium handset will make its debut Mar. 29 to fill the void left by the global recall of the Galaxy Note 7 over a series of battery fires late last year.
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Before launching the device, the Seoul-based company is gaining the spotlight here and abroad thanks to growing attention on the specifications of the new smartphone.
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The company has yet to confirm any specific features of the new Galaxy device, but a series of specifications have been leaked in recent months.
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In particular, the company is known to have focused on improving and enlarging the display size, in an apparent bid to meet growing demand for large-size smartphones combined with a minimized handset size.
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Earlier this month, Samsung was confirmed to have filed a trademark for an infinity display to be featured in the new Galaxy device, according to the United States Patent and Trademark Office.
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The infinity display refers to an edge-to-edge display with an almost bezel-less design.
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According to multiple reports, the company is expected to launch two flagship devices — tentatively named the Galaxy S8 and S8 Plus — equipped with 5.8- and 6.2-inch displays.
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The larger and wider screen is not aimed at maximizing revenue, as this is the first time for Samsung to manufacture the unprecedented organic light-emitting-diode (OLED) display size, a company official said.
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If revenue maximization had been the core strategy for Samsung, the firm would have opted for the existing smaller display size, which does not require a big investment.
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Another feature will be its much-hyped artificial intelligence (AI) voice assistant, Bixby, which came in partnership with its recently acquired AI software firm Viv Labs.
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Late last month, Samsung Electronics Vice President Rhee…