YouTube announced Thursday it is cracking down on fake news channels by no longer placing advertising on them until they’ve reached 10,000 overall views.
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YouTube, which is owned by Alphabet Inc., also the parent company of Google, announced changes after several big companies pulled their advertising from the company because their ads were appearing with objectionable content.
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The online video service said the changes are designed to make sure channels are legitimate and not stealing content.
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We will no longer serve ads on YPP videos until the channel reaches 10K lifetime views, Ariel Bardin, vice president of product management, said in a statement. This new threshold gives us enough information to determine the validity of a channel. It also allows us to confirm if a channel is following our community guidelines and advertiser policies. By keeping the threshold to 10K views, we also ensure that there will be minimal impact on our aspiring creators. And, of course, any revenue earned on channels with under 10K views up until today will not be impacted.
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YouTube is also adding a review process for creators to join the YouTube Partner Program, which began in 2007.
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After a creator hits 10K lifetime views on their channel, we’ll review their activity against our policies, Bardin said. If everything looks good, we’ll bring this channel into YPP and begin serving ads against their content. Together these new thresholds will help ensure revenue only flows to creators who are playing by the rules.
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The company, in an effort to help creators reach 10,000, will offer tips on making great original content and growing your audience.
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We want creators of all sizes to find opportunity on YouTube, and we believe this new application process will help ensure creator revenue continues to grow and end up in the right hands, Bardin said.
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In the past, the open-ended…