We first saw the Apple Macintosh at the 1984 Super Bowl. At the time, IBM and Microsoft gave us only text-based computing. The Mac appeared looking like nothing we had ever seen. Its screen was all graphics, all the time. It had a mouse, the first one seen by most people. It was smaller than a PC, lighter and more portable. The Super Bowl ad was dramatic, reminiscent of George Orwell’s 1984. Right from the start it was appealing to a different kind of computer user. The early Macs were very limited.