Wouldn’t you like some more information about that cream puff? Not if you just ate it. A new study examined what’s known as the “blissful ignorance effect,” the way consumers’ goals shift after they’ve made purchases.
Wouldn’t you like some more information about that cream puff? Not if you just ate it. A new study examined what’s known as the “blissful ignorance effect,” the way consumers’ goals shift after they’ve made purchases.