Washington Business Journal: Old message: Recycle those plastic or glass water bottles. New message: Turn on the tap and fill a glass or a reusable water bottle. Takoma Park’s Center for a New American Dream is running its annual Break the Bottled Water Habit campaign, but with a new social-networking angle: If you sign up on www.newdream.org, it will ask you to send the pledge to all your friends. The person who signs up the most friends – and who writes the most convincing short scold, er, we mean essay, on why …