Serious games are designed not to entertain, but to teach. Students learn by doing, and games range from simulating medical procedures to promoting peace in Palestine. Now researchers are developing a platform to make the concept more accessible to businessmen. You cannot replace experience, but maybe you can acquire it faster. Action learning, learning by doing, is the most effective form of training a company can deploy. Instead of remembering facts or processes, students perform real tasks, employing both the knowledge and the method as they do. It is the difference between reading the manual and building the machine. It is experience over information.