Game theory and insights from cognitive psychology can shed light on the economic choices people and corporations make. With more than 2.5 million observations to analyze — as well as a laboratory recreation of the lottery using numbers 1 to 99–scientists say the results fit extremely well with the original theory. If people were accurately guessing what everyone else would do, they would pick numbers from 1 to 5000 with equal frequency, and rarely pick any higher numbers. The Swedish players, however, chose lower numbers — numbers below 1000 — much too often, from a strategic point of view.